The Minds Behind the Tours: Tour Designer, Sam Pezza

Who are you?

Hello! I’m Sam, a Product Design Manager at Collette. In my role as travel tour designer, I have the challenging but highly rewarding task of creating dream tours for our travellers. A lifelong adventure seeker myself, I am passionate about connecting people and cultures in impactful ways. My personal travel style is hands on and active. I want to see, meet, touch, smell, and taste everything! When I am not on the road designing, you can find me at home enjoying some smaller-scale adventures with my fiance and our adorable mini-golden doodle, Marty.

What does a Tour Designer do, exactly?

We identify destinations that would be of interest to a traveller. What is trending? What is no one else doing? Which destinations have potential to be epic holiday spots? Once we determine a region of interest, we analyse every itinerary option possible. We then spend hours on the phone with local restaurants, guides, hoteliers, and tourism boards, asking them question after question in order to identify those special experiences that will take our tours to the next level.

We leave no stone unturned. It is so important that we meet every vendor, inspect every hotel, and get to know every local guide so we can deliver the tour that we promised to our traveller. I eat in the restaurants we dine at on tour and sleep in the hotels. We have to treat every tour and every inclusion as if the traveller that purchased it saved their entire life for this dream holiday and now it’s up to us to deliver.

What are your favourite things to build into the tours?

Cultural connections are my absolute favourite experiences to build into a tour. This is doing something or interacting with someone that makes you grin from ear to ear as you stop and think to yourself “Wow, this IS the destination.” I was just in the Baltic States designing a new small group tour. In talking to locals prior to my trip, I learned that 22% of Estonia is wetland, and that the Estonian people place a high value on nature. So, I set up a bogging experience with a local naturalist. We drove to the middle of nowhere, put on these crazy shoes and walked across a snow-covered bog. Our guide pointed out various plants and explained the wildlife. I touched the moss, smelled the leaves, and even tasted water straight from the bog! It was truly a local experience that I’ll never forget.

What’s your advice for first-time Collette travellers going on one of your tours?

Disconnect to connect. This is your time to experience! Put your phone down and gaze out the window, take in the sights, be present. It is the best gift you can give yourself. I know it’s easier said than done and I am guilty of it too. Nevertheless, when I am in a place or in a moment that really moves me I make a conscious effort to take a minute to remember it and allow myself to feel gratitude for being there.

Say yes to everything! Forget the word no. This is holiday you. You are adventurous, curious and a lot of fun. There is so much to see and do in this world and why not try as much of it as you can? Eat that weird food. Talk to that random couple sitting next to you. Get up and dance at the folk show! Look at every new experience is an opportunity to grow and learn, that’s what travel is all about. That’s what makes travel so great!

Be open to new friends & cultures. On a guided tour, you will meet people from all over without even leaving the coach. Get to know your fellow travellers and make some new friends. Can you think of a better “how we met story” than one that started on an exciting overseas adventure? When learning about local cultures be mindful that everyone has their own unique story and just because it may be different from our own, it does not make it wrong or any less important. Take those opportunities to increase your compassion and understanding of the world.

Relax. Going overseas, especially for a first-time traveller can be intimidating but that is the beauty of booking a guided tour. We take care of all of the details and provide you with a local expert the entire time so you can just show up and enjoy. It’s that simple.

What inspires you?