Collette and ASTA to Host Virtual event on Guided Travel as a Rebrand

Pawtucket, RI (April 1, 2025) – Collette and ASTA will hold a virtual event for travel advisors on April 9, 2025, at 2:00 p.m. Eastern Time. Collette President and CEO, Jaclyn Leibl-Cote, and ASTA President and CEO, Zane Kerby, will dive into some of the myths behind guided travel and ways that the travel industry is responding to the ever-changing mindset of the modern traveler.

“Guided travel is always evolving because our travelers continue to grow more culturally curious,” said Jaclyn Leibl-Cote, chief executive officer at Collette. “The truth is, they don’t want ‘follow the flag’ itineraries, so we must break the mold. We’ve been straying away from the stereotypes of guided travel for years by giving our travelers more culturally immersive experiences. Zane and I will be discussing how we’ve continued to move the needle in guided travel.”

Advisors who are interested in registering for the event can do so here. Access to an on-demand version will be available for those that register but are unable to attend the live event.

In addition to live and on-demand virtual events like this, Collette has several great tools for advisors available in the Travel Advisor Portal.

About Collette:
As the longest-running tour operator in North America, Collette is the company travelers can trust. Leading with integrity, Collette’s comprehensive travel protection plan, flexible tour pacing, and strong relationships within the travel space set it apart. The happiness of its travelers has been its roadmap since 1918 and today Collette offers over 170 tours to all seven continents and five distinct travel styles, including small group touring and river cruises. This third-generation family-owned business is dedicated to giving back in both local and global communities through its social responsibility platform.  For more information, visit gocollette.com or call 1(800) 340-5158.

Media Contact:
Sam LaFrance, Col slette
Phone: 401.426.3710
slafrance@collette.com