Why Collette Is Partnering on Study of Women's Travel Market

Collette announced the launch of a major global study focused on women travelers over 50 in partnership with JourneyWoman. In its third global study of women 50+, JourneyWoman aims to bring greater awareness to this influential and growing market within the travel industry.

JourneyWomen wants to showcase the impact of women 50+ on transforming communities —creating jobs, fostering inclusion and strengthening local economies. The research will examine the preferences of women 50+, travel’s most important and influential decision makers, including travel spending, destinations, technology, mobility and accessibility, safety and preferred women-friendly companies.

“For decades, the travel industry has been focused on younger travelers as the most profitable and trendy market, but it is becoming clear that women 50+ hold the true wealth and influence in travel,” says Carolyn Ray, CEO of JourneyWoman. “With 30 years of experience in female solo travel, we know how important women over 50 are to creating a sustainable future.

Read more on Inside Travel Report