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Collette is celebrating the 15th anniversary of its small group product line, Explorations, with continued growth. The company launched the Explorations line in 2008, offering a more personalized travel experience with cultural connections and a maximum of 24 travelers per trip. The original lineup featured 10 tours to destinations across Africa, Asia, the Galapagos Islands, and others. Some of these initial tours, such as Italy’s Treasures and Plains of Africa, remain among the company’s top-performing tours as of 2023.
“Nearly two decades ago, we saw the rising trend of small group tours,” said Jaclyn Leibl-Cote, Collette’s CEO. “We were quick to innovate, especially to seize the opportunity to bring a small group product line to the travel advisor community. I worked in product at the time and was right in the middle of the development of these tours. We never wanted to go to market with small group departures on our Classic tours. From the onset, these tours had unique brand standards for accommodations, venues, and experiences that larger groups simply couldn’t access. And now, this is our fastest-growing travel style with the travel advisors.”
Collette had developed a four-year strategy to grow the product line before the pandemic, with 2020 poised for record growth. Throughout the pandemic, the company continued to focus on this strategy, positioning itself to meet the demand of modern travelers and support new business growth for travel advisors.
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