US
Collette refreshed its Passport Club loyalty program, which rewards travel guests with perks for tour bookings within a set time frame after a previous trip. The tour company is expanding the range of dates travelers can receive their loyalty credits as well as credit expiration dates.
Guests who travel with Collette automatically become Level 1: Adventurer loyalty program members. During their next tour booking with Collette, they receive a credit. Once they’ve completed a third tour with the company, members are upgraded to Level 2: Explorer tier.
“We want to reward our travelers for exploring the world with us,” said Collette CEO Jaclyn Leibl-Cote. “With our dynamic program, the more they travel, the more they’ll receive. Plus, the bigger the trip, the bigger the credit. This year, we’ve worked to extend the benefits of the Passport Club. Travelers’ loyalty credit now lasts longer, and they’ll also accumulate credit for pre- and post-tour accommodations. We are grateful to our family of travelers and want to reward them for every adventure they take with us.”
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