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Pawtucket, RI (October 21, 2024) – After a historic year under CEO Jaclyn Leibl-Cote, Collette celebrates its 107th season of travel with over 10 new journeys to destinations in North America, South America, Europe, and Africa. These journeys signify the growth that Collette has seen over the past year. The company has expanded exponentially, as travel continues to surge post-pandemic.
“Our culture has always been very strong,” said Leibl-Cote. “It’s something that we’ve managed to keep intact while we have continued our rapid growth. The team still feels like a family even as we bring in more members.”
Collette’s team isn’t the only area of the company that’s seen growth. Tour popularity is up across all five of its travel styles: Classic, small group Explorations, Spotlights, Cruising, and Faith. Of the five, Explorations has taken the largest jump.
“We’ve been offering small group Explorations tours since 2008,” she explained. “Over the past few years we’ve seen them quadruple in popularity. Because Explorations tours have an average group size of just 19 travellers and a maximum of 24, our designers are able to include unique accommodations, local activities and different modes of transportation that take the experiences to new levels.”
Going forward, Leibl Cote and Collette plan to continue to build by using customer feedback.
“Customer experience is important,” Leibl-Cote said. “We innovate around what our customers and partners have to say. We continually collect feedback which allow us the ability to grow and improve our product. Our team of expert designers and tour managers have a passion for travel, just like our travellers do.”
Leibl-Cote joined Collette in 2005, holding roles as tour guide, client care agent, product designer and strategist, head of marketing, and most recently as President and Chief Customer Experience Officer. She has driven product line differentiation, developed an innovative customer experience platform, broadened the company’s leadership team, evolved a data-driven strategy and cultivated a values-led culture.
About Collette:
As the longest-running tour operator in North America, Collette is the company travellers can trust. Leading with integrity, Collette’s comprehensive travel protection plan, flexible tour pacing, and strong relationships within the travel space set it apart. The happiness of its travellers has been its roadmap since 1918 and today Collette offers over 170 tours to all seven continents and five distinct travel styles, including small group touring and river cruises. This third-generation family-owned business is dedicated to giving back in both local and global communities through its social responsibility platform. For more information, visit www.gocollette.com or call 1(800) 340-5158.
Media Contact:
Sam LaFrance, Collette
Phone: 401.426.3710
slafrance@collette.com
