Collette Pioneers Sustainable Travel with Innovative 'Japan: Past & Present' Tour

Pawtucket, RI (June 25, 2024) – In an era where seasoned travellers seek to escape the throngs of overtourism, Collette’s ‘Japan: Past & Present’ tour offers a refreshing alternative. This 14-day small group Explorations tour represents Collette’s continued, strategic shift towards more sustainable travel practices by providing a balanced itinerary that includes both must-see attractions and captivating, emerging destinations that showcase the spirit and culture of Japan. These include overnights in Ise-Shima and Mt. Koya, offering deeper dives into Japan’s hidden gems.

Innovative Travel Strategies for a Sustainable Future

In today’s travel landscape, discerning travellers are increasingly seeking unique and immersive experiences. At the same time, destinations around the globe are struggling to combat the effects of overtourism. In fact, overtourism was the recent subject of a presentation at the World Economic Forum in Davos, highlighting how many destinations are struggling with the negative impacts of mass tourism, which can lead to the degradation of local environments, strain on infrastructure, and a diminished quality of life for residents.

Collette’s innovative approach to combating overtourism aligns with this trend, promoting journeys that delve deeper into local cultures and support the emerging, hidden gems in a destination.

A Journey Through Time: Past and Present

"Japan: Past & Present" is carefully curated to take travellers on a journey through Japan's rich history and vibrant contemporary culture. From ancient temples and traditional tea ceremonies to bustling markets and cutting-edge technology districts, the journey offers a comprehensive view of Japan's evolution. And one that is truly unique.

“We are the only operator to include overnights in cities like Ise-Shima, where we meet the Ama Pearl divers—women who, as leaders and breadwinners in their communities, are continuing a historic tradition,” said Diana Ditto, Senior Director of Product Marketing at Collette. “The tour also includes a visit to the Women’s Association in Kyoto, where travellers learn first-hand about the tradition and modern role of women in Japanese society. This approach not only helps combat overtourism and supports local economies but also provides our travellers with unforgettable memories.”

At Mount Koya, travellers will immerse themselves in the serene monastic lifestyle. “While most tour operators only spend a few hours at a Buddhist monastery, Collette goes a step further by allowing travellers to stay overnight,” added Ditto. This extended stay provides a deeper glimpse into the monks’ daily routines, including sleeping on traditional Tatami mats and enjoying vegetarian meals alongside the monks, offering a profound cultural experience.

“Our ‘Japan: Past and Present’ tour offers travellers experiences that they’ll have difficulty finding anywhere else,” said Jaclyn Leibl-Cote, president and chief executive officer at Collette. “For instance, we are the only tour operator to feature a visit to Hiroshima, where travellers meet with an A-Bomb survivor to hear their story.”

In Kyoto, the itinerary also includes a hands-on sushi-making demonstration at the WAK. This experience is enriched with a sake tasting and origami folding session, allowing travellers to engage with Japan’s culinary arts and intricate craftsmanship.

Impactful Travel for the Modern Explorer

Travel professionals and advisors know that the emphasis on sustainable and meaningful travel experiences is more important than ever. Collette's dedication to responsible tourism practices not only enhances the traveller's journey but also supports the longevity of the destinations visited.

Join Collette on the "Japan: Past & Present" tour and be part of a movement towards more thoughtful and impactful travel. Travellers can secure their spot on the “Japan: Past & Present” tour with a departure date as early as July 13, 2024, for prices starting at $5,999 USD pp.   

About Collette:

As the longest-running tour operator in North America, Collette is the company travellers can trust. Leading with integrity, Collette’s comprehensive travel protection plan, flexible tour pacing, and strong relationships within the travel space set it apart. The happiness of its travellers has been its roadmap since 1918 and today Collette offers over 170 tours to all seven continents and five distinct travel styles, including small group touring and river cruises. This third-generation family-owned business is dedicated to giving back in both local and global communities through its social responsibility platform.  For more information, visit www.gocollette.com or call 1(800) 340-5158.

Media Contact:

Sam LaFrance, Collette
Phone: 401.426.3710
slafrance@collette.com