We take approximately 23,000 breaths a day, and with those breaths come thousands of different smells. Some scents will stir your emotions, some will be um, not so pleasant, and some will make you long to venture out and explore. Since scent can evoke so many powerful responses, it was obvious what we needed to do: bring it to our brochures!*

We are proud and excited to announce that from now on, you’ll be able to actually smell the destinations as you flip through the pages of our creative brochures. Let’s check it out.

Smell the tulips in Holland

We can show you all the beautiful pictures we want, but until you can actually catch a whiff of the sweet springtime perfume in the air, you’ll never truly understand how incredible it actually is. Go ahead. Scratch and sniff!

Wildlife on Safari

Wanna know what a day in the African bush smells like? No need to grab your gear and head out. We’ve got you covered with a cacophony of aromas from the scent of wild animals, to fragrant flowers, to various grasses and cooking over an open fire. Close your eyes, take a sniff, and feel like you’re there amongst the big five.

Coffee in Colombia

All of the sensation, none of the caffeine. Colombian coffee is touted among the best in the world for its mild, yet deep flavour. This is all thanks to the region’s tropical climate, rich soil and just the right amount of sunlight and rainfall. Go ahead and stick your nose into this energizing scent—you know you want to!

Spices in Morocco

Let your senses mingle with the exotic spices of Morocco. The colourful cuisine of this region is layered with pungent flavours like nutmeg, cumin, saffron, and black pepper. Close your eyes and take a whiff as you envision yourself wandering through the bustling souks of Marrakesh.

Coming soon: Texture!

Keep your eyes peeled for our textured brochures rolling out soon! Let your digits do the exploring as you pet a sheepdog in Scotland, feel the coat of a camel in Egypt and pet a cuddly koala in Australia.

*Disclaimer: Scents in brochures are mere facsimiles of those you may encounter whilst out on tour. For example, we cannot guarantee that India will always smell like delicious curry.

If you’re still reading this:

April Fools!

Whilst scratch and sniff brochures are a great idea, there’s no substitute for actually taking that trip and experiencing your destination first hand.