US
John Mercure, host of Milwaukee’s 620 WTMJ Afternoon News, turned his passion for travel into revenue. His often-waitlisted come-along tours generate nearly $1 million, while he travels the world for free. Discover how come-along trips are booming post-COVID.
Come-along trips, while not a new concept, have seen exponential growth since 2021. “We are seeing some stations sell out not one or two, but up to three coaches of 40 travelers,” said Jim Edwards, Vice President of Affinity Development at Collette, the travel company operating Mercure’s trips. “The demand for travel is huge right now, and when a well-known on-air talent announces/ invites listeners to join them on a tour, it’s almost always a home run.”
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