JourneyWoman announced the launch of a major global study focused on women travellers over 50 in partnership with Collette Travel.
In its third global study of the women 50+ market, JourneyWoman aims to bring greater awareness to this influential and growing market within the travel industry and showcase the impact of women 50+ on transforming communities – creating jobs, fostering inclusion and strengthening local economies. The research will examine the preferences of women 50+, travel’s most important and influential decision makers, including travel spending, destinations, technology, mobility and accessibility, safety and preferred women-friendly companies.
Read more on Open Jaw.